Following an initial burst of activity on Boxing Day, Teletext Holidays has launched a TV campaign to run throughout the remainder of January.
A combination of thirty, twenty and ten-second spots will span an extensive channel mix, in and around entertainment programming on Channel 4, Channel 5, ITV2 and ITV North, with targeted TV spots also scheduled to air on the likes of Dave, More4, E4 and RTE and TV3 in Ireland.
The strategy, planned and delivered by Guerillascope, has been devised to raise awareness of the brand, amplifying Teletext Holiday’s key proposition and January Sale.
Kelly Maher, marketing manager at Teletext Holidays, said: “We are thrilled to have brought the Teletext Holidays brand back to television screens across the UK & Ireland. Personally, I’m very excited to team up with Guerillascope. Having worked closely with their planning team to develop a strategy that ticks all our boxes, I’m confident that our January growth targets will be met.”
Creative production was managed by Aspect Film and Video.