Britvic: How cross-functional collaboration can accelerate efficiency

Get your juices flowing with Britvic

Hosted by The Drum, a webinar in association with Bynder, Get your juices flowing: creative branding insights from Britvic showcases how the soft drinks company makes collaboration look easy.

Endless meetings and workflows is the last thing a marketer needs when trying to create a compelling brand story while meeting strict deadlines. What makes these tasks especially challenging is the lack of collaboration between siloed departments and indeed external stakeholders.

Could 2018 be the time to do things differently?

The webinar taking place next month, will reveal how Britvic does just that — an efficient way to collaborate more effectively with multiple stakeholders while meeting their strategic goals. It uses a cloud-based digital asset management (DAM) solution to find and share their materials across the globe.

As marketers face pressure to cut costs and increase efficiency, many are turning to new tools to make the process easier. The webinar will provide insights on how Britvic has been using a DAM platform to collaborate effectively with their agencies – thereby creating more efficiency throughout the process.

The webinar will cover:

  • How a DAM platform saves time and costs by finding and reusing content
  • Aligning IT and marketing to meet business goals
  • Collaborating effectively across global offices
  • Key lessons learned from implementing a DAM solution

The webinar will take place on February 13 at 3pm. Register for it here.

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