Creative Work of the Week: Range Rover tackles the ‘world’s largest’ speedbump with Spark44

The first Creative Work of the Week of 2018 goes to Jaguar Land Rover and its stunt involving a Range Rover Evoque and a 1.5-metre-high speed bump.

The hidden camera video sees a ‘council official’ approach drivers in south east London who are flummoxed by the temporary bump in the road. As most struggle to mount the urban hill, causing back-ups in traffic, the Evoque naturally conquers the traffic calming measure to the apparent surprise of passers-by.

Released on the brand’s social channels, the video clip from agency Spark44 has amassed more than 4m views on YouTube since its release on 15 December.

Brian Fraser, chief creative officer at Spark44, said: “Every driver hates speed bumps. So what better way to demonstrate the capability of our most city-focused vehicle, the Range Rover Evoque, than to pit it against the biggest speed bump anyone has ever seen?”

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