Yasso frozen yogurt introduces pints with new packaging and web design from Fortnight Collective
Frozen Greek yogurt pioneers Yasso is expanding its offering with pints, featuring new packaging, as well as a freshly designed website.
Yasso Frozen Greek Yogurt pints are part of a new design aesthetic
Working with Boulder, Colorado agency Fortnight Collective, Yasso Frozen Greek Yogurt has introduced eight inaugural pint flavors with bright colors. According to the agency, “Yasso pints are all about encouraging people to enjoy something delicious with complete abandon. This indulgent attitude is captured in the design of the eight flavors.”
The packaging includes lighthearted copy on the back to give consumers something to read as they spoon in their yogurt.
In founding Yasso, best friends turned entrepreneurs, Amanda Klane and Drew Harrington, used the lessons they learned as athletes to motivate them and change the dessert game. Now, the duo want to inspire others to crush their goals, which is why they launched a new sports initiative, the Game On! Foundation, dedicated to cultivating the inner health rebel in everyone.
With this spirit in mind, Fortnight Collective designed each pint’s heat seal lid to celebrate and generate awareness for the foundation.
In addition to the new products, the company’s website has been redesigned to deliver a more complete brand, product and founder story. The site is designed to capture Yasso’s fun, playful and vibrant brand feel and tone. It features a simplified navigation combined with animations, creative rollover states and transitions to create a connected user experience. The site also includes a new shop feature where consumers can purchase select Yasso items for delivery along with branded gear.
