Truth, The Marketing Group’s blockchain-backed global media planning and buying agency, has appointed a host of digital veterans to its advisory board.
The agency, which utilises blockchain smart contract technology to create transparency in the media supply chain, said that the advisors collectively offer a wealth of experience from agency, client-side and technology backgrounds.
The new Truth board advisors are Jonathan Durden, co-founder of PHD , Tim Hipperson, chairman of Fearlessly Frank and founder of Morph, Sean Gogarty, former chief executive of Baking, Cooking and Spreads at Unilever, Mimi Turner, formerly senior vice president of strategy at Vice UK and marketing director at Ladbible, Frank Morris, chief information security officer at FTSE Insurer and security leader at NCC Group, and Ben Brophy, chief executive of Blocklab.
“Bringing in such vast array of experience is another signal of our intent to become a major player and disruptive force in the media world," said Mary Keane Dawson, chief executive of Truth. "All of the advisors have already succeeded once or more in their career and will make significant contributions to the success of Truth."