Adults in South Korea will spend more than a quarter of their daily media time on a smartphone in 2018, according to a media forecast released by eMarketer.
The market research company said it expects adults in South Korea to spend two hours and three minutes a day on smartphones this year, accounting for 28.6% of their daily media time. This was the highest figure from all the countries researched by eMarketer in 2017.
It also estimated that South Korea’s smartphone penetration will reach 74% of the population this year, with Singapore coming in joint fifth for smartphone penetration worldwide, behind Denmark, Taiwan, Norway, and Sweden.
The growing popularity of smartphones has been driven by social media, messaging, mobile video and gaming. In addition, the widespread availability of high-speed mobile broadband has been a key factor in driving adoption.
“We expect to see smartphone time rising further in the coming years as the telecom operators race to be the first country in the world to deploy a 5G commercial rollout expected in 2019,” said Chris Bendtsen, senior forecasting analyst at eMarketer.
“In addition, while tech-savvy South Koreans are already high consumers of mobile news, next year’s Winter Olympics is going to further drive up smartphone time.”