Digital Transformation

German football league Bundesliga puts fans loyalty to test in latest campaign


By Taruka Srivastav | Reporter

January 4, 2018 | 3 min read

Bundesliga in its latest film organised a 'loyalty test' for the fans of various teams in the German football league.

The online film, created by the Belgian advertising agency Duval Guillaume, showcases two fake football agents separately inviting three die-hard fans of FC Bayern Munich, Borussia Dortmund and Borussia Mönchengladbach. They asked them to change their favourite teams and lured them with money and cars.

However, all the three fans denied on the ground that football is about character and passion and not money. Also, changing their loyalty would mean changing their identity. As the fans walked out, they were greeted and cheered by other fans of their clubs thus asserting that true fans are not for sale.

German Bundesliga puts fans loyalty to test in latest campaign

German Bundesliga puts fans loyalty to test in latest campaign

A spokesperson from Duval Guillaume said: "It’s winter break in the Bundesliga which means the transfer window is open. The winter mercato used to be just there, today it has become a hot topic. Where will players go? And for how much money? Think about the Neymar transfer this season. Everyone talks about star players that change colors for money but what would a star fan do? This film puts every fan on a pedestal and really proves that fans have no price."

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Bundesliga: Loyalty Test by Duval Guillaume

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