The Ultimate Picture Palace appoints Salad to create new visual identity

The 100-year-old cinema's house rules ‘No Adverts, No Popcorn, No Talking. Know Cinema.' at the forefront of the campaign.

The Ultimate Picture Palace (UPP), one of the UK’s oldest, independent cinemas has appointed brand and communication agency Salad to develop a new visual and strategic brand for the cinema.

Salad’s strategy team delved deeper into the cinema’s rich history capturing the 'Cowley Road culture' – an expression of East Oxford cool. The agency then approached the visual identity with inspiration from the cinema’s art deco architecture, designing an authentic cultural identity that reflected the diverse programme of films on offer.

To capture the cinema's passion to uphold true cinema etiquette, Salad also developed a no-nonsense campaign advertising their house rules: ‘No Adverts, No Popcorn, No Talking. Know Cinema.’

Tom Jowett, marketing and events manager for UPP said: “We worked with Salad to refine our proposition in order to connect with new and existing customers in a more emotive way. The new brand marque and logotype now feels sharp and modern, without detracting from the cinema's sense of history and heritage. We couldn't be more pleased with the final brand design and it's been a joy to implement it across our print and digital marketing platforms."

Salad develops brand and communication strategy for business and designs identity and interface for brands.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.