Ethical Adtech: Bringing Transparency And Accountability to Digital Marketing
The adtech industry is under immense pressure to clean up its act. Everyone wants an adtech ecosystem that is accountable, safe and transparent. Instead, we are dealing with a complex and murky digital supply chain in which players deliberately exploit the opaqueness of technology to further their ends.
So, what can marketers do to make the industry safe and transparent for everyone?
By downloading this free whitepaper, produced by The Drum in association with Iotec, you’ll receive a blueprint for how the digital supply chain needs to be overhauled to rebalance the ecosystem, with practical tips from marketers on how they’re responding to calls for ‘ethical adtech’ by revisiting their strategies.
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