Virgin TV promotes new set top box with quirky dance-themed campaign featuring Usain Bolt

Virgin TV rolls out a quirky dance-themed campaign

Virgin TV has released a dance-themed ad campaign to promote its new set-top box, the Virgin TV V6.

The campaign, conceptualized by BBH London, features Chase, Skye and Marshall from ‘Paw Patrol’ and characters based on other hit TV shows dancing inside a V6 box to the beat of Missy Elliott’s track ‘We Run This’.

The multi-million pound campaign also includes a cameo from Virgin Media’s brand ambassador, Usain Bolt and will run across TV, social, online, print and OOH.

Kerris Bright, chief marketing officer at Virgin Media, said: “We’ve brought to life the irresistible entertainment that’s waiting to be watched on the incredible next-generation Virgin TV V6 box.

“Whether it’s watching prime-time entertainment with the family, catching up on nail biting drama or binging on a Netflix box-set in 4K, our V6 box offers the best way to watch the best TV.

“It’s perfectly summed up by our ‘Delivering Awesome’ tagline where we’re brilliantly bringing together amazing TV shows with our lightning-fast broadband to give our customers the UK’s leading connected entertainment experience.”

Ian Heartfield, executive creative director at BBH said: "We've brought to life the fact that Virgin Media has all the entertainment in one place, in a big, feel-good, fast-paced, Fredrik Bond visual feast."

Overall Rating
3/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.