Liberty Mutual Insurance ad becomes the most watched ad of 2017 in US

Liberty Mutual Insurance's TV commercial - '24-hour Roadside Assistance' has became the most watched ad of 2017 in US with 6.6 billion impressions according to iSpot.tv.

The Liberty Mutual campaign (see above), which had an estimated media spend of $71.5m, according to attention and conversation measurement company, iSpot, achieved the most impressions as a result.

It was followed on the most viewed list by Bounty - Chores for Mom and Dad with 4.6 billion impressions and Cascade - Cuts Through Tough, Baked-On Food with 4.2 billion impressions.

Domino’s - Blood, Sweat and Teardowns ad ranked Fourth with 4.1 billion views followed by State Farm - Jacked Up and Allstate - All Alone on Fifth and Sixth spot with 4 billion and 3.9 billions impressions respectively.

Other ads to make it to the top 10 list are Chevrolet - Most Awarded: Long List, HelloFresh - Tonight We Cook, Ebates - I Love Ebates and Parodontax - Stop the Journey of Gum Disease.

Meanwhile, Reese’s advert 'List' was found to be 'the stickiest' ad on TV this year, with a 192 Attention Score off of 204.7 million TV ad impressions, with the ad found to be interrupted 92% fewer than the average for other ads on TV.

The full outline of the most seen TV adverts of 2017, taken from data recorded between 1 January and 15 December) including impressions and estimated spend, can be viewed below:

Liberty Mutual - Middle of the Night

Impressions: 6.6 Billion

Est. Spend: $71.5m

Airings: 40,617

Attention Index: 55

Bounty - Chores for Mom and Dad

Impressions: 4.6 Billion

Est. Spend: $54.9m

Airings: 20,437

Attention Index: 93

Cascade - Cuts Through Tough, Baked-On Food

Impressions: 4.2 Billion

Est. Spend: $35.4m

Airings: 26,519

Attention Index: 85

Domino’s - Blood, Sweat and Teardowns

Impressions: 4.1 Billion

Est. Spend: $79.9m

Airings: 25,895

Attention Index: 99

State Farm - Jacked Up

Impressions: 4 Billion

Est. Spend: $66.2m

Airings: 28,027

Attention Index: 77

Allstate - All Alone

Impressions: 3.9 Billion

Est. Spend: $44.2m

Airings: 27,628

Attention Index: 111

Chevrolet - Most Awarded: Long List

Impressions: 3.8 Billion

Est. Spend: $45.9m

Airings: 11,831

Attention Index: 47

HelloFresh - Tonight We Cook

Impressions: 3.5 Billion

Est. Spend: $29.9m

Airings: 34,051

Attention Index: 140

Ebates - I Love Ebates

Impressions: 3.5 Billion

Est. Spend: $35.5m

Airings: 18,111

Attention Index: 105

Parodontax - Stop the Journey of Gum Disease

Impressions: 3.4 Billion

Est. Spend: $27.9m

Airings: 18,814

Attention Index: 63

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