US Creative Work of the Week: Policygenius sells with subway poetry

Policygenius uses OOH poems to sell its insurance

In the final creative showdown of 2017, a slice of subway poetry from an insurance marketplace has grabbed the top spot to be named this week's US Creative Work of the Week, as voted on by our readers.

The out of home (OOH) campaign for online insurance marketplace Policygenius, by the company's in-house creative team, finds subway poems and marketing phrases on trains and bus stops from New York to Chicago, San Francisco and Los Angeles. The copy takes from artistic creative you might normally see on public transport, but twists it with a sell for Policygenius at the end.

The creative team knew that people would rather do anything else on a bus or train than think about insurance, let alone be sold to, so they made it more palatable by using more witty verbiage like:

Poetry

is hard

because

you never know

when to begin

a new line.

This is the first ever integrated, go-to-market campaign for the NYC-based startup, and includes podcast, digital and TV spots as well as the subway takeovers and other outdoor assets in the four metro markets.

To see more creative from the campaign, click on the Creative Works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Overall Rating
5/5 Vote

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