Snapchat courts Ed Sheeran fans with lens to promote new lens
Snapchat introduces Ed Sheeran's Bitmojis to engage fans
Users can make Sheeran Bitmojis sing his latest song 'Perfect' as many times as they want by opening the front facing camera and then selecting any lens from the bottom.
They can then select the lens with the blue divide symbol featured on Sheeran's latest album to make him sing the song. Sheeran fans took to Instagram to share their enthusiasm for the Bitmojis.
A post shared by Ed Sheeran (@teddy_fanpage100) on
Snapchat has recently released a new feature; its Sponsored Animated Filters, to help brands engage their audience.