Snapchat courts Ed Sheeran fans with lens to promote new lens

As part of a promotional strategy for Ed Sheeran's latest album, Snapchat has introduced its World Lens featuring Ed Sheeran as a Bitmoji, as reported by Billboard.

Users can make Sheeran Bitmojis sing his latest song 'Perfect' as many times as they want by opening the front facing camera and then selecting any lens from the bottom.

They can then select the lens with the blue divide symbol featured on Sheeran's latest album to make him sing the song. Sheeran fans took to Instagram to share their enthusiasm for the Bitmojis.

Thank you so much Snapchat for this filter This is the best filter ever

A post shared by Ed Sheeran (@teddy_fanpage100) on

Snapchat has recently released a new feature; its Sponsored Animated Filters, to help brands engage their audience.