Creative Works: The best creative campaigns of 2017
The Drum received plenty of creative submissions over the last year, enough to fill 52 weeks of Creative Works roundups in our three regions – EMEA, Americas and Asia. While many campaigns were worthy and deserving, a few stood out in each region as our favorites.
Take a look through the choices made by The Drum's Creative Works team and see what you think, then vote on which ones you feel are the best by clicking on the stars.
These campaigns range from the humorous to the amazing, the dramatic to serious social issues. For the rest of the best, visit our Ad of the Day page, and check back each week for our Creative Works roundups.
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Sign upEMEA
Europe, the Middle East and Africa represented the largest bulk of submissions.
Audi: Clowns by BBH London
By Audi
Overall Rating 4/5
McDonald's: Open Late by TBWA\Paris
By McDonald's
Overall Rating 4/5
Norges Bank: Torsken kommer II - Torske kroner nå
By Norges Bank
Overall Rating 4/5
Promotur Turismo de Canarias: Meet Me and Lose Yourself
By Promotur Turismo de Canarias
Overall Rating 3/5
Plan International Finland: Maternity Wear For A 12-Year-Old by Hasan & Partners
By Plan International Finland
Overall Rating 5/5
Kinder Bueno: Adulting by TMW Unlimited
By Kinder Bueno
Overall Rating 4/5
Americas
While the US still generates the greatest amount of submissions, Brazil, Argentina and Canada are making inroads and establishing themselves as great creative countries.
37.5 Technology/Cocona: The Cliffside Shop by WorkInProgress
By 37.5 Technology/Cocona
Overall Rating 5/5
Period Equity: Periods are Not a Luxury by JWT New York & The Sweet Shop
By Period Equity
Overall Rating 5/5
Fram: Frampa by Laughlin Constable
By Fram
Overall Rating 5/5
Geico: Casual Friday by The Martin Agency
By Geico
Overall Rating 5/5
My Black is Beautiful: The Talk by BBDO New York
By My Black is Beautiful
Overall Rating 5/5
Hewlett-Packard: Reinvent Mindsets by Fred & Farid New York
By Hewlett-Packard
Overall Rating 5/5
Asia
Our Singapore office has scoured the continent to find the best creative coming from all points between India and Japan.
Circles.Life: Brick Phone Launch by VML
By Circles.Life
Overall Rating 5/5
Ellenka FiberCreme: Let's Be Friends Again by Iris Jakarta
By Ellenka FiberCreme
Overall Rating 5/5
Uber: Year With Uber by R/GA Singapore
By Uber
Overall Rating 5/5
Singtel: Ah Ma's Christmas by BBH Singapore
By Singtel
Overall Rating 5/5
Ikea: IKEA Human Catalogue Test by BBH Singapore
By Ikea
Overall Rating 4/5
