Creative Works: The best creative campaigns of 2017

By Kyle O'Brien | Creative Works Editor

December 27, 2017 | 2 min read

The Drum received plenty of creative submissions over the last year, enough to fill 52 weeks of Creative Works roundups in our three regions – EMEA, Americas and Asia. While many campaigns were worthy and deserving, a few stood out in each region as our favorites.

Take a look through the choices made by The Drum's Creative Works team and see what you think, then vote on which ones you feel are the best by clicking on the stars.

These campaigns range from the humorous to the amazing, the dramatic to serious social issues. For the rest of the best, visit our Ad of the Day page, and check back each week for our Creative Works roundups.

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EMEA

Europe, the Middle East and Africa represented the largest bulk of submissions.

Audi: Clowns by BBH London

By Audi

Overall Rating 4/5

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McDonald's: Open Late by TBWA\Paris

By McDonald's

Overall Rating 4/5

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Norges Bank: Torsken kommer II - Torske kroner nå

By Norges Bank

Overall Rating 4/5

Vote now

Promotur Turismo de Canarias: Meet Me and Lose Yourself

By Promotur Turismo de Canarias

Overall Rating 3/5

Vote now

Plan International Finland: Maternity Wear For A 12-Year-Old by Hasan & Partners

By Plan International Finland

Overall Rating 5/5

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Kinder Bueno: Adulting by TMW Unlimited

By Kinder Bueno

Overall Rating 4/5

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Americas

While the US still generates the greatest amount of submissions, Brazil, Argentina and Canada are making inroads and establishing themselves as great creative countries.

37.5 Technology/Cocona: The Cliffside Shop by WorkInProgress

By 37.5 Technology/Cocona

Overall Rating 5/5

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Period Equity: Periods are Not a Luxury by JWT New York & The Sweet Shop

By Period Equity

Overall Rating 5/5

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Fram: Frampa by Laughlin Constable

By Fram

Overall Rating 5/5

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Geico: Casual Friday by The Martin Agency

By Geico

Overall Rating 5/5

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My Black is Beautiful: The Talk by BBDO New York

By My Black is Beautiful

Overall Rating 5/5

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Hewlett-Packard: Reinvent Mindsets by Fred & Farid New York

By Hewlett-Packard

Overall Rating 5/5

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Asia

Our Singapore office has scoured the continent to find the best creative coming from all points between India and Japan.

Circles.Life: Brick Phone Launch by VML

By Circles.Life

Overall Rating 5/5

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Ellenka FiberCreme: Let's Be Friends Again by Iris Jakarta

By Ellenka FiberCreme

Overall Rating 5/5

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Uber: Year With Uber by R/GA Singapore

By Uber

Overall Rating 5/5

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Singtel: Ah Ma's Christmas by BBH Singapore

By Singtel

Overall Rating 5/5

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Ikea: IKEA Human Catalogue Test by BBH Singapore

By Ikea

Overall Rating 4/5

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'Home is not a boxing ring' #PickYourFight by J. Walter Thompson Bangkok

Overall Rating 5/5

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