Creative Works: The best creative campaigns of 2017
The Drum received plenty of creative submissions over the last year, enough to fill 52 weeks of Creative Works roundups in our three regions – EMEA, Americas and Asia. While many campaigns were worthy and deserving, a few stood out in each region as our favorites.
Take a look through the choices made by The Drum's Creative Works team and see what you think, then vote on which ones you feel are the best by clicking on the stars.
These campaigns range from the humorous to the amazing, the dramatic to serious social issues. For the rest of the best, visit our Ad of the Day page, and check back each week for our Creative Works roundups.
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Europe, the Middle East and Africa represented the largest bulk of submissions.
Audi: Clowns by BBH London
McDonald's: Open Late by TBWA\Paris
Norges Bank: Torsken kommer II - Torske kroner nå
By Norges Bank
Promotur Turismo de Canarias: Meet Me and Lose Yourself
By Promotur Turismo de Canarias
Overall Rating 3/5
Plan International Finland: Maternity Wear For A 12-Year-Old by Hasan & Partners
By Plan International Finland
Kinder Bueno: Adulting by TMW Unlimited
By Kinder Bueno
While the US still generates the greatest amount of submissions, Brazil, Argentina and Canada are making inroads and establishing themselves as great creative countries.
37.5 Technology/Cocona: The Cliffside Shop by WorkInProgress
By 37.5 Technology/Cocona
Period Equity: Periods are Not a Luxury by JWT New York & The Sweet Shop
By Period Equity
Fram: Frampa by Laughlin Constable
Geico: Casual Friday by The Martin Agency
My Black is Beautiful: The Talk by BBDO New York
By My Black is Beautiful
Hewlett-Packard: Reinvent Mindsets by Fred & Farid New York
Our Singapore office has scoured the continent to find the best creative coming from all points between India and Japan.