Best Commercials Creative Works Advertising

Creative Works: The best creative campaigns of 2017

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By Kyle O'Brien, Creative Works Editor

December 27, 2017 | 2 min read

The Drum received plenty of creative submissions over the last year, enough to fill 52 weeks of Creative Works roundups in our three regions – EMEA, Americas and Asia. While many campaigns were worthy and deserving, a few stood out in each region as our favorites.

Take a look through the choices made by The Drum's Creative Works team and see what you think, then vote on which ones you feel are the best by clicking on the stars.

These campaigns range from the humorous to the amazing, the dramatic to serious social issues. For the rest of the best, visit our Ad of the Day page, and check back each week for our Creative Works roundups.

EMEA

Europe, the Middle East and Africa represented the largest bulk of submissions.

Audi: advert-body-2 by BBH London

By Audi

Overall Rating 4/5

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McDonald's: advert-body-2 by TBWA\Paris

By McDonald's

Overall Rating 4/5

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Norges Bank: advert-body-1

By Norges Bank

Overall Rating 4/5

Vote now

Promotur Turismo de Canarias: advert-body-3

By Promotur Turismo de Canarias

Overall Rating 3/5

Vote now

Plan International Finland: advert-body-2 by Hasan & Partners

By Plan International Finland

Overall Rating 5/5

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Kinder Bueno: advert-top-1 by TMW Unlimited

By Kinder Bueno

Overall Rating 4/5

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Americas

While the US still generates the greatest amount of submissions, Brazil, Argentina and Canada are making inroads and establishing themselves as great creative countries.

37.5 Technology/Cocona: advert-body-1 by WorkInProgress

By 37.5 Technology/Cocona

Overall Rating 5/5

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Period Equity: advert-body-2 by JWT New York & The Sweet Shop

By Period Equity

Overall Rating 5/5

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Fram: advert-top-1 by Laughlin Constable

By Fram

Overall Rating 5/5

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Geico: advert-body-1 by The Martin Agency

By Geico

Overall Rating 5/5

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My Black is Beautiful: advert-top-1 by BBDO New York

By My Black is Beautiful

Overall Rating 5/5

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Hewlett-Packard: advert-body-1 by Fred & Farid New York

By Hewlett-Packard

Overall Rating 5/5

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Asia

Our Singapore office has scoured the continent to find the best creative coming from all points between India and Japan.

Circles.Life: advert-body-1 by VML

By Circles.Life

Overall Rating 5/5

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Ellenka FiberCreme: advert-body-3 by Iris Jakarta

By Ellenka FiberCreme

Overall Rating 5/5

Vote now

Uber: advert-top-1 by R/GA Singapore

By Uber

Overall Rating 5/5

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Singtel: Ah Ma's Christmas by BBH Singapore

By Singtel

Overall Rating 5/5

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Ikea: advert-body-1 by BBH Singapore

By Ikea

Overall Rating 4/5

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advert-body-1 by J. Walter Thompson Bangkok

Overall Rating 5/5

Vote now
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