UK Top Shazamed Ads 2017: Samsung, Amazon Prime, John Lewis and more reign supreme

By Dani Gibson | Senior Writer

Shazam Entertainment

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Amazon article

December 26, 2017 | 3 min read

The Drum's 2017 Shazam chart is based on the number of times each ad has been Shazamed over the past year using the music identification app.

It has been a year of some cracking ad campaigns and Samsung have taken the top spot with the help of American-Canadian singer Rufus Wainwright's 'Across The Universe'.

The acoustic guitar track backs a campaign showcasing some of the incredible opportunities available to the current generation, from seeing sea creatures in the swimming pool from your phone to running with dinosaurs through VR.

There's no doubt that Amazon have been making waves in 2017, so taking fourth place with the 'Busker and Dog' campaign is no surprise. This short ad sees a young busker, playing guitar with his dog at his side, failing to make ends meet. His fortune soon comes after a nearby coffee vendor uses the Amazon Prime service to buy the dog an outfit and he is quickly making the cash.

John Lewis takes a firm seat at number two, with the annual Christmas ad which came in the form of Moz the Monster, while Microsoft snatches sixth place with its 'Introducing Surface Laptop' campaign.

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Shazam Chart

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Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. 

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