UK Top Shazamed Ads 2017: Samsung, Amazon Prime, John Lewis and more reign supreme

Samsung, Amazon Prime, John Lewis and more reign supreme

The Drum's 2017 Shazam chart is based on the number of times each ad has been Shazamed over the past year using the music identification app.

It has been a year of some cracking ad campaigns and Samsung have taken the top spot with the help of American-Canadian singer Rufus Wainwright's 'Across The Universe'.

The acoustic guitar track backs a campaign showcasing some of the incredible opportunities available to the current generation, from seeing sea creatures in the swimming pool from your phone to running with dinosaurs through VR.

There's no doubt that Amazon have been making waves in 2017, so taking fourth place with the 'Busker and Dog' campaign is no surprise. This short ad sees a young busker, playing guitar with his dog at his side, failing to make ends meet. His fortune soon comes after a nearby coffee vendor uses the Amazon Prime service to buy the dog an outfit and he is quickly making the cash.

John Lewis takes a firm seat at number two, with the annual Christmas ad which came in the form of Moz the Monster, while Microsoft snatches sixth place with its 'Introducing Surface Laptop' campaign.

Shazam Chart

1
Across The Universe
Artist: Rufus Wainwright
Brand: Samsung
Campaign: The New Normal
Agency: Leo Burnett
2
Golden Slumbers
Artist: Elbow
Brand: John Lewis
Campaign: #mozthemonster
Agency: Adam&evedbb
3
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: Spirit Of Summer: Mediterranean
Agency: Grey London
4
Tea For The Tillerman
Artist: Cat Stevens
Brand: AMAZON PRIME
Campaign: Busker And Dog
Agency: Joint
5
All Night
Artist: Big Boi
Brand: Apple iPhone X
Campaign: Animoji Yourself
Agency: Tbwa\media Arts Lab
6
Thunder
Artist: Imagine Dragons
Brand: Microsoft
Campaign: Introducing Surface Laptop
Agency: Mccann-erickson
7
Word Up
Artist: Cameo
Brand: Asda
Campaign: Halloween 2017
Agency: Saatchi And Saatchi
8
Shake Rumble And Quake
Artist: Bonti
Brand: Very.co.uk
Campaign: Do More This Autumn
Agency: Fetch
9
Runnin'
Artist: Naughty Boy
Brand: Chanel
Campaign: Gabrielle
Agency: Rkcr/y&r
10
Baby
Artist: Bakermat
Brand: Simply Be
Campaign: Winter
Agency: Carat

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