Digital trading focused on the quality considerations and effective use of budgets last year, according to IAB, which believes that work around restoring trust has been huge and some of those initiatives are setting the industry on a course for a sustainable future.
“Digital is still a very young media with countless firsts and frontiers still to be reached, its fast paced and even the smallest contribution can make a titanic difference. In the end you need to be in it to win it though, and every innovation is worthy of praise," said IAB UK’s senior programmes manager, David Frew, who is a judge for The Drum Digital Trading Awards 2018.
He continued: “These awards remain a great way to showcase exemplary work in digital that leverages all of the unique capabilities of such an interactive media. Digital remains, the best way to reach and wow consumers and brands need effective ways to expand from getting their message out there to holding an actual conversation.”
The Drum Digital Trading Awards, return for a fifth year to recognise and reward the very best in the ad-tech/programmatic environment. Entries are open to anybody in the digital media eco-system and will reward those who can actively show that what they do, day in and day out works for their clients or for themselves.
Manning Gottlieb OMD took home the Grand Prix prize, among other categories, for the campaign, proving mobile effectiveness for Specsavers. Talking about why the company entered these awards, Matthew Taylor, head of digital planning said: “The Drum Digital Trading Awards are rooted in digital effectiveness, whatever the category. As such, we really wanted to showcase how we [as an agency] typically formulate towards effectiveness, which for us is demonstrating our ability to partner data with creativity.
"The best use of mobile was one such category that allowed us to showcase this, hence its humble title ‘Proving Mobile Effectiveness for Specsavers.’
“To be recognised as the Grand Prix winner in this space was fantastic, especially as the Digital Trading Awards encompass such a variety of entrants from across the industry. As such, the sense of achievement for us and the client was palpable.”
What categories will you enter? There is a wide variety of digital areas you can choose, including: Best Audience measurement Platform, Most Effective Use of Data, Best Overall Technology for Programmatic Trading, Most Effective Programmatic Trading Partnership and more.