Giffgaff’s tie-up with illustrator Flo Perry celebrates gifting traditions from across the globe

Flo Perry illustrates gifting customs from around the world

Ahead of the 25 December, Giffgaff has partnered with illustrator Flo Perry to depict 10 weird and wonderful gift giving traditions from around the world, in celebration of its biannual Payback scheme.

Perry’s colourful, designs are all surrounded by a square border of baubles, snow globes and unicorns, and feature customs from Mongolia to the Massai Mara in Kenya. The illustrations include Japan’s use of furoshiki cloth to wrap presents, Thailand’s fear of giving presents associated with feed and Nigeria’s ‘money spraying’ ritual at weddings and other celebrations.

The illustrator, who previously worked as a writer at Buzzfeed, was commissioned as part of Giffgaff’s Payback scheme. The network’s incentive distributes ‘monetary rewards’ to its members that help out others online.

“At this time of year there's a lot of emphasis on presents," said Perry. “Working with Giffgaff to look at 'giving' from a fresh angle has been really exciting. I like to entertain and make people laugh with my illustrations, and it’s been fun to learn all these unique and wonderful traditions from around the world. Humans are cute."

Ash Schofield, chief marketing officer at Giffgaff, added: "Payback is a way for us to thank and celebrate our members and at this time of year it feels especially nice to give something back. The illustrations are a great way to celebrate diversity in how we give."

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