The Wall Street Journal has announced a paid news content partnership with Australian digital news paid subscription service Inkl to create a business news marketplace and help readers expand their news diet.
The new partnership will see Inkl's readers receive unlimited access to WSJ and Barron's, in addition to the content they can already access through its platform from sources like the Financial Times, The Economist, The Washington Post, Bloomberg Businessweek and The Sydney Morning Herald.
“Delivering impartial, accurate news on demand is core to The Wall Street Journal and Barron’s ethos”, said Jonathan Wright, global managing director of Dow Jones. “This partnership is a natural fit for The Wall Street Journal and Barron’s as it allows readers to curate news from quality sources.”
One of the unique aspects of the new partnership is that Inkl’s users will also now be able to unlock WSJ and Barron’s own websites and apps with their Inkl credentials.
“This is a crucial step towards our ultimate goal: building a universal account that readers can use to unlock paid news content anywhere on the internet, without having to set up individual accounts and provide payment details every time,” said Gautam Mishra, chief executive of Inkl.
“It’s becoming clearer by the day that the future of news, at least of reliable news, is paid. So we need to do everything we can to make that an easy and affordable future for readers to live in.”
Mishra also revealed that a partnership with Rappler in the Philippines is also in the works, with the aim of helping their 10 million readers unlock and access reliable news.
The move to offer more paid content comes as WSJ struggles with its advertising revenue, which saw the broadsheet end its European and Asian editions.