Footwear manufacturing company, New Balance, has teamed up with creative agency RPM, in line with its sponsorship of the Virgin Money London Marathon as the official clothing and footwear partner.
In October this year, New Balance announced its partnership at Village Underground, East London, at an event co-produced by the agency. It also launched the New Balance London Marathon Acceptance range of footwear and apparel which is now available from the London flagship store on Oxford Street and online.
As part of New Balance’s sponsorship agreement, RPM will be working with the brand to activate at The Virgin Money London Marathon Expo, in addition to other events organised by London Marathon Events Ltd in the run-up to the Virgin Money London Marathon.
The agency will be managing the creative and production for the UK division of the brand, who are focused on creating enhanced marathon event experiences, improving runner performances and fostering a life-long love for running and fitness.
Dom Robertson, managing director of RPM, comments on the collaboration: “We’re incredibly excited for this new partnership with New Balance. We have over six years’ experience working with Virgin Money at the London Marathon and are looking forward to using our knowledge and expertise to assist New Balance in its mission to broaden the appeal of running and get more people participating in the sport.”
Both New Balance and Virgin Money London Marathon share similar values and are committed to making a significant impact on the running community; they both focus on creating enhanced event experiences, improving runner performances and fostering a life-long love of running and fitness. RPM will be working with New Balance to ensure this message comes to life at the events.
The relationship between New Balance and the London Marathon dates back to the early 80s, when the race was first founded.