Full-service independent agency Rauxa announced the appointment of Preeti Patel, a 20-year industry veteran to the role of vice president, technology.
Patel was placed in Rauxa’s New York office, leading long-term strategy and innovation opportunities for a group of clients including Vans and Frontpoint Security. Prior to entering this role, Patel worked at 360i, the Marlin Company, and was most recently senior director of technology for IPG agency Huge. There, she delivered award-winning campaigns, led platform strategy and product development for Thompson Reuters, Verizon and Morgan Stanley.
A graduate of Maharashtra Institute of Technology (MIT) in India, Patel also holds three patents for electronic media communication, creation and distribution systems.
Gina Alshuler, president and chief executive officer of Rauxa said: “Not only does Preeti come to us with years of relevant experience leading digital transformations for brands, but she also has a strong drive and determination to be innovative. Our clients want to win and Preeti is here to help them do just that.”
Patel added: "It’s an exciting time to join the Rauxa team. I’ve been in this industry for more than 20 years, and it’s refreshing to join a female-led management team that’s looking to use data and creativity to answer clients’ business challenges.”