Emirates has appointed Leo Burnett Sydney to handle its creative account as it seeks to build the brand in the Australian market.
The agency will be tasked with developing local strategies and creative work to help make the brand more relevant and meaningful in the local market.
Leo Burnett was appointed by the international airline following a pitch and replaces the brand’s incumbent agency Y&R.
Christopher Galanto, SVP advertising, Emirates, said, “During the RFP process, the Leo Burnett team demonstrated an excellent grasp of our strategic, brand and tactical communication requirements, and the ability to demonstrate inspiring creative work across channels.”
Pete Bosilkovski, CEO, Leo Burnett Sydney, said, “Emirates has built a reputation as one of the world’s best airlines and continues to redefine and lead the travel and aviation market through innovation and customer experience.
“We love to partner with brands that share an obsession with customer experience and innovation and we look forward to collaborating with Emirates to help build on the tremendous affinity that exists for the brand in Australia,” said Bosilkovski.