Uncarrier TV? Wireless carrier T-Mobile to launch streaming television service in 2018

T-Mobile announced the acquisition of TV provider Layer3 and its plans to launch a cable TV service in 2018

After purchasing streaming startup Layer3, T-Mobile announced that it will be launching a new streaming television service in 2018.

With this move, T-Mobile looks to compete with its wireless carrier rivals in distributing content. AT&T has DirecTV Now and Verizon has its Go90 service.

In a tweet to its users, T-Mobile announced its master plan to go after other carriers, as well as cable providers Charter and Comcast. “We are going to redefine a stupid, broken, arrogant industry," said T-Mobile chief executive John Legere.

Layer3, a Denver-based company that called itself a next-generation TV service, has offered more than 275 high-definition channels and 25,000 on-demand titles in five US cities. In a conversation with Reuters, T-Mobile expected its 17,000 retail stores and more than 30m yearly smartphone shipments to aid with promoting trials of the new service.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.