Juventus Football Club has rolled out licensed product in Japan, China and Australia to expand and strengthen it presence globally.
The deals were brokered by Juventus licensing representative IMG. As part of the expansion strategy, Juventus has introduced new product categories like apparel, gadgets, car accessories and luggage.
They are also adding animated Juventus illustrations along with designer jackets, shirts, sweatshirts and polo shirts. The brand is also set to launch car accessories including seat covers, cushions and sun shades in Japan, as well as game cards, phone cases, keychains, wallets and mugs.
Luca Montesion, licensing manager at Juventus FC said: “We are delighted to be building our licensing programme in Asia and Australia and driving the Juventus brand into diverse new categories and products. We are looking forward to exploring further opportunities in these markets with the support of IMG.”
Marcelo Cordeiro, licensing director, IMG said: “We have had a greatly successful run of signings in our first year working with Juventus and continue to receive huge interest in the brand in these markets. The unveiling of Juventus’ new identity and logo presents many exciting opportunities for future and continued brand extension. From apparel to car accessories, we look forward to launching these new lines and announcing many more projects to come.”