Marketing Jägermeister Alcohol

Jägermeister partners age verification app Yoti to take a shot at antiquated alcohol sales


By John McCarthy | Opinion editor

December 14, 2017 | 2 min read

Age verification app Yoti is working with Jägermeister to encourage more strident ID checks and responsible alcohol sales.


Jaegermeister pop-up

Yoti looks to become a valid part of the consumer journey, via an app that is available on iOS and Android, used to verify the age of young people buying alcohol.

It allows users to take a selfie and scan in passports and driving licenses for verification at the till, aiding young people who are routinely IDed for restricted items like alcohol and cigarettes.

Yoti hopes to solve issues like having to carry passports, the use of other people’s ideas or even counterfeit documents. Further to this, the company promises that the transaction is verified without revealing their personal data to businesses.

Promoting the tie up will be a pop-up shop where consumers will be encouraged to use the app. Merchandise and personalised gifts will also be available at the venue.

It can be visited at the Soho Radio station in the run up to Christmas between December 12 and 22. Yoti was founded in 2014.

Marketing Jägermeister Alcohol

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