Impero takes tackling climate change into its owns hands with a Christmas campaign to help save the polar bears

Impero has developed 'Trump's Xmas Meltdown' to save the polar bears / Anthony Delanoix

With a reality TV character leading the world’s most powerful country and climate change documentaries taking hold of our screens, there is no doubt that 2017 has been a difficult year for the planet.

While Trump raves about climate change being ‘fake news’, statistics for the near future look bleak as scientists predict that without greatly reducing CO2 emissions, two-thirds of the world’s polar bears could disappear within the next ten years.

In a daring move to take tackle the problem, creative agency Impero has developed Trump’s Xmas Meltdown, a retro arcade-style game which aims to give back and help raise money to save the polar bears.

The game allows players to task a polar bear to safely give the world leader a taste of his own medicine. Using a series of melting techniques applied to an ice sculpture of Trump, Impero hopes to unite polar bear supporters to collectively help fight climate change issues, putting a positive spin on the dilemma through gamification and a bit of Christmassy humour.

100% of the donations from Trump’s Xmas Meltdown, as well as an additional donation of £1,000 from Impero themselves, will go directly to Polar Bears International, the world's leading polar bear conservation organisation, in a charitable step that will help them to address the issues endangering the species.

Michael Scantlebury, creative director of Impero, stated: “This year, as an agency, we decided to give back, have some fun, and do some good for the planet. With flippant comments like, “where is climate change” and “global warming is an expensive hoax”, what hope will the polar bear population have in surviving the melting polar ice caps if we don't do something now, by trying to impact change wherever we can?”

Trump’s Xmas Meltdown plays host to five quirky melting techniques unlocked via a donation mechanism; users can donate to the cause by playing the game, or going directly to the Just Giving page.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.