By John McCarthy | Media editor

December 14, 2017 | 2 min read

Burger King often makes great efforts to throw shade at rival McDonald’s but things have escalated with the King leading a pyro showdown outside Ronald McDonald’s premises.

The brand offered ‘the gift of fire’ to its rival in a roaring Christmas stunt that looked to draw attention to the fact BK flame grills its burgers. Naturally this flaming flatbed truck was filmed in action.

Grabarz & Partner Werbeagentur GmbH orchestrated the stunt to draw up a point of difference between the patty’s coming into the Christmas window.

Renato Rossi, marketing vice president at Burger King UK, said: “Here at Burger King we understand that Christmas is the time for love and charity.

“We wanted to reach out to our main competitor during this joyful season to share with them – just like our guests – how great flame-grilled burgers really taste.”

Some of the recent aggressions against McDonald's, offering free burgers for people dressed as clowns on Halloween, running a guerrilla marketing stunt alongside IT and finally, dressing an outlet up as a McDonald's to troll the brand.

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