Pizza Hut reviews £10m creative account

Pizza Hut

Pizza Hut has kicked off a review of its creative account in the UK, last valued at around £10m.

The account currently sits with Ogilvy & Mather, which won the business in 2014 without a pitch.

At the time the agency was tasked with developing a series of advertising campaigns to promote the delivery business.

However, Yum Brands-owned Pizza Hut has struggled to compete with its biggest rival, Domino’s, which has invested heavily in technology over traditional advertising in recent years. Further competition has come from the entry of players like Just Eat, Deliveroo and Uber Eats into the market.

Pizza Hut’s European arm shook up its marketing team in July, bringing in former VP of marketing for Starwood Hotels, Stephan Croix, as chief sales and brand officer alongside Beverley D’Cruz, previously marketing director at KFC in Canada, as sales and marketing director for Pizza Hut UK.

At the time of the appointment, both spoke of the need to improve the fast-food chain’s customer experience and digital capabilities.

Globally, the food chain has sought to fend off the challenges with Yum bosses promising a $130m investment into technology and advertising as it goes into 2018.

It is not known if Ogilvy & Mather will repitch for the business. The agency declined to comment on the review.

Pizza Hut had not returned The Drum’s request for comment at the time of writing.

Earlier this year, sister Yum brand KFC moved its digital and CRM business into Iris.

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