Advertising

Chinese wearable devices to overtake the US market this year

Author

By Danielle Long | Asia Pacific Correspondent

December 12, 2017 | 3 min read

China’s wearables market will overtake the US this year, with more than one-fifth of internet users wearing a connected device, according to eMarketer.

The findings, from eMarketer’s first-ever wearables forecast for China, predicts 21% of adult internet users in China, or 144.3 million people, will wear devices like the Apple Watch compared with 20.4% in the US.

The China market is expected to continue to grow, with eMarketer estimating wearables will be worn by almost a quarter (24.5%) of Chinese internet users by 2019.

John Lewis Apple Watch

China's wearable devices market continues to grow

“Wearable devices will continue to experience high growth among those in China,” said Shelleen Shum, senior forecasting analyst at eMarketer. “Thanks to the availability of inexpensive devices with constantly improving functionalities, coupled with an enthusiasm for new technology among working adults, it is not surprising that the adoption of wearable technology is on the rise in China and will surpass the US in 2017.”

The Chinese wearable technology market has experienced triple-digit growth in recent years with no signs of slowing down, with the growth driven by inexpensive trackers such as the Mi Band, while the Apple watch has also led to growth among middle class Chinese.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Advertising

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +