BJL, the independent integrated agency, has won a competitive pitch to oversee communications across Europe, the Middle East and Africa for fire safety and explosion protection firm Fike.
Adopting marketing and PR duties, BJL will liaise with Fike’s European and US headquarters to devise international campaigns in support of new product launches and the wider brand.
BJL’s Nicky Unsworth commented: “We are really excited about being given the opportunity to work with Fike and to help them find new ways to reach their worldwide customer base via digital display, print and trade advertising.
“The work they do is highly specialised and we’re looking forward to delivering a clear, effective communications strategy that will match their ambition and support them as they grow.”
BJL will provide strategic planning duties in addition to the creation of press, digital and social content together with sharing their PR, marketing and sales expertise.
Unsworth sat down with The Drum today to talk about media, marketing and people.