'They all stink,' Apple marketing chief knocks Android's alternatives to Face ID

Face ID features on the iPhone X

Apple’s senior vice president of worldwide marketing has been less than complimentary about its rival’s alternatives to Face ID claiming Android’s efforts “all stink”.

Speaking to Dutch website, Bright, Phil Schiller, who heads up Apple’s marketing team, said the competition’s attempts to replicate Apple’s latest innovation “don’t work in the ways we need Face ID to work”.

“We’re very aware that through the years the simple thing, this Home button, that started as the way you click to get to the Home screen, grew into doing so many things for us. We added Touch ID, it took you to the multitasking screen, paged Siri, activated Apple Pay. All through this one mechanical button,” he explained.

“So for Face ID we needed the best way we know of to enable us to easily unlock out device with out face, in a protected way with Secure Enclave, and support all the other things we had to solve that.”

He added, that “other things people have tried with face” haven’t been anything like what Apple has created, deeming Face ID a “very unique implementation”.

Face ID currently features on Apple’s iPhone X, which debuted to the public back in September, marking 10 years of the iPhone. Face ID allows users to unlock their phone without the use of PIN or password.

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