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Weibo Sports forges strategic alliances with Mailman Group


By Taruka Srivastav, Reporter

December 7, 2017 | 3 min read

Weibo Sports has announced its first domestic strategic partnership with sports digital consultancy, Mailman Group to strengthen its presence in China and expand globally.

Weibo Sports forges a strategic alliance with Mailman

Weibo Sports forges a strategic alliance with Mailman

As part of the partnership, the brands will work together on content promotion, commercial promotion and to provide data insights to global sports organisations.

Andrew Collins, chief executive of Mailman said: “We hope to see this have a huge impact on the sports digital market in China. Mailman Pro has the potential to change the attitudes of global athletes, teams, and leagues towards China. It will break down barriers and deliver total transparency on what people are saying by allowing thousands of athletes to syndicate what they do over their global feeds and put it into China in their own voice.

"It also keeps agencies in the know on how they are performing against competitors. Mailman Pro puts the athletes and clubs in the driving seat giving them a lot more control over how they perform in China - it’s essentially 24/7 control in their pocket, it’s 100% confidence in control."

Zhang Zhe, senior operations director, Weibo Sports said: “Mailman is one of the most important MCN organisations to Weibo Sports. Mailman and Weibo Sports have been working together in close cooperation, and after establishing this strategic partnership, we can cooperate with each other more closely. We hope Mailman Pro can provide a more comprehensive service in respect to athletes, eventsand clubs. We believe that Mailman will have a very positive future in China and their digital marketing service is getting better and better”

Mailman Pro, the new sports marketing platform from Mailman will be available via subscription on a monthly or yearly basis. Plans will range from $600/month to $3000/month, and will include enterprise services, localisation, campaign planning and public relations and media services.

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