Health Promotion Board urges commuters to walk 10,000 steps with interactive displays in train station


By Shawn Lim | Reporter, Asia Pacific

December 7, 2017 | 2 min read

Singapore’s Health Promotion Board has partnered with Moove Media to create creative platform screen doors, step risers, floor stickers and wall murals at Bugis Station, part of the Downtown Line, (DTL) as part of its promotional campaign for the third season of its National Steps Challenge.

On the mezzanine level, floor stickers and giant badges on the wall are installed with motion sensors, allowing commuters, who are ‘bored’ with walking, to hop, jump and groove instead.

The badges light up and play “victory” music when commuters complete the movements and the step riser which connects the platform and mezzanine, also lights up with music when commuters step on them. The step riser will also encourage them to take the stairs instead of the escalator.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

HPB hopes to send the message to commuters as they transit through the station that clocking 10,000 steps is not as difficult as it sounds and can be fun. The month-long campaign, which Publicis Singapore and Wavemaker, formerly MEC Singapore, worked on, ends at the end of the year.

“We are thrilled to be able to play an instrumental role in HPB’s continuous effort to encourage Singaporeans to achieve the goal of 10,000 steps a day, extending this year’s National Steps Challenge campaign to the DTL commuters.” said Jayne Kwek, chief executive of Moove Media.

Health Promotion Board's National Steps Challenge Season 3 by Publicis Groupe

Overall Rating 0/5

Vote now


Industry insights

View all
Add your own content +