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FA hands England men's team creative brief to Wieden + Kennedy ahead of 2018 World Cup

Football Association hands out new creative brief ahead of 2018 FIFA World Cup

The Football Association (FA) has handed the men's national team creative brief to Wieden + Kennedy London, which will work collaboratively with the FA’s own in-house team, following a competitive pitch.

The win will see the England men’s national teams benefit from a new creative direction and brand messaging in the run-up to the 2018 FIFA World Cup

Helen Andrews, managing director, Wieden+Kennedy London, commented: "We are delighted to be working with The FA as the men's national team begins its journey to the next World Cup and beyond. For an agency bursting with football fans, this is pretty much the dream brief. We can't wait to get started."

Georgina Lewis, head of marketing at the FA, added: “This is a really important time for the England Men’s senior and development teams. Following the success this year of our youth sides and the positive progress being made in creating a pathway to the senior set-up, this is a great moment to plan our next campaign. Our aim is to bring our fans on that journey.”

The FA recently appointed IT consultancy Cognizant to lead its digital transformation.

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