UK press watchdog (Ipso) has revealed the logo it will use to signify news sites that have committed to a level professional standards and accountability.
The group worked with McCann London to develop the symbol that will adorn some 2,500 publications that reach the required standards. Ipso claims that this will help separate fake news purveyors from professionally-trained journalism teams.
McCann London said the design was simple and proud. It includes the strapline ‘For press freedom with responsibility’.
Matt Tee, chief executive of Ipso, said: “The newspaper and magazine industry faces a number of complex challenges over the short term and I firmly believe that one of the ways in which it can thrive and prosper is by its commitment to independent, effective regulation. We think McCann has perfectly designed a mark that many of our member publications will proudly display on their pages.”
Mike Oughton, creative director of McCann London, added: “We’ve enjoyed collaborating with the team at IPSO on this project. These are times when misinformation is influencing world events. It is, therefore, more important than ever that we have a free press – holding lots of different opinions and beliefs - that conducts itself responsibly.”
Ipso was set up in September 2014 the regulate the UK press, and accounts for 95% of national dailies.