2018 will be the year of ‘Augmented Humanity’, Isobar's new report says

Isobar is predicting that 2018 will be the year of ‘Augmented Humanity’

Isobar is predicting 2018 will be the year of ‘Augmented Humanity’, where technology enhances and scales most of humans’ attributes, in a new report ‘Augmented Humanity, Isobar Trends Report 2018’ that launched this week.

According to the report, the Dentsu-owned digital agency predicts technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.

It also found five trends of exploring ways in which technology enhances and fuels human attributes of the ability to recognise and trust each other, to adapt to changing circumstances and the power to deliver true creativity.

The five trends are ‘Body Talk’, which explores the body as an interface, ‘Powered by People’, which tackles the shift from customers to communities as technology turbocharges the sharing economy, ‘The Economy of Me’, which looks at the power of AI to deliver ever more personalised products, prices and places, ‘The Ethical Algorithm’ tackles technology as a force for good, and lastly ‘The Makers and the Machine’, which explores the extraordinary union of art and technology to create outputs never before imagined.

“Artificial intelligence is great, but humans score on emotional intelligence. The power of being human is in empathy. This cannot be automated or outsourced. Augmented Humanity will use technology to scale everything that is best and most powerful about human interaction,” said Jean Lin, Isobar’s global chief executive.

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