Turner has announced the promotion of Battin from her post as chief brand strategy officer to global chief communications and corporate marketing officer.
In her new role, the 17-year veteran will be responsible for brand reputation across all of Turner’s platforms, internal and external strategic communications, media planning and buying, media relations and publicity, and assuring that all communications reflect Turner’s core values and advance its business strategy.
Battin’s role has evolved greatly during her tenure at the media conglomerate. Most recently, Battin was Turner’s chief brand strategy officer, leading its global brand strategy, corporate communications and marketing, employee branding, media planning, ad placement buying, creative production and digital media strategy.
She also served as its chief media and brand insights officer, general manager for Turner’s entertainment and lifestyle brand Upwave, and held vice president roles for TBS, TNT, Turner Classic Movies, and CNN.
Battin will report directly to chairman and chief executive officer John Martin. He praised her promotion, saying; “Molly’s demonstrated leadership, forward-thinking approach and results-driven reputation will be critical as we continue to shape and push the boundaries of what’s possible for Turner. Molly’s experience, energy and collaborative style will be extremely beneficial as we continue to advance the reputation of our Turner brand.”