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Marketing Donald Trump Yahoo

Donald Trump, Brexit and Love Island among UK's top online searches for 2017


By Rebecca Stewart | Trends Editor

December 3, 2017 | 3 min read

US president Donald Trump has topped the list for the most-searched term online in the UK this year, ranking above Brexit, North Korea, Game of Thrones and ITV series Love Island.


Unsurprisingly, Trump was the most searched for term on Yahoo

Yahoo has released an eclectic rundown of what Brits have been searching for in 2017, offering an insight into the trends and stories shaping the national mood as well the moments at the pinnacle of pop-culture.

Most searched terms 2017

1. Donald Trump

2. Brexit

3. UK General Election

4. Ed Sheeran

5. Strictly Come Dancing

6. Love Island

7. UK Terrorism

8. Game of Thrones

9. North Korea

10. Ariana Grande

Unsurprisingly, Trump – who has dominated the news cycle this year largely due to his proclivity to make official White House statements on Twitter – was the most searched for term on Yahoo, while Brexit closely followed. In keeping with the political theme, the UK General Election completed the top three.

Ed Sheeran, who released his third studio album Divide and headlined Glastonbury this year, clocked in at number four. BBC's glittering flagship show Strictly Come Dancing, meanwhile, came in at number five.

ITV's Love Island featured in the top ten after its most successful series to date, alongside searches for Game of Thrones which returned for its seventh season this year.

Popstar Ariana Grande – who organised the One Love Manchester concert in June following an attack which killed 22 people in Manchester Arena – was the 10th most searched-for term this year.

The most looked up news stories included Hurricane Irma and the tragic Grenfell Tower fire.

"This year's most searched terms echo the state of the nation in 2017. The public have been keen to engage and hear more on the events that have caused anxiety but also source light relief in the world of entertainment,” said Yahoo UK editor in chief Nick Petche.

"With Donald Trump, Brexit and General Election being the most searched terms in the past year - politics, for good or bad, foreign or domestic, is dominating the national conversation."

Marketing Donald Trump Yahoo

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