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Merkle appoints Michael Komasinski as EMEA president

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By Rebecca Levy | Editorial Account Executive

December 1, 2017 | 3 min read

Merkle, part of the Dentsu Aegis Network, has appointed Michael Komasinski as its president of EMEA to drive the agency’s ambitious growth strategy across the region.

Komasinski is tasked with taking the agency’s EMEA expansion to the next level, overseeing further acquisitions and new office launches and building on its powerful people-based marketing capabilities.

Giulio Malegori, chief executive officer at Dentsu Aegis EMEA, said: “Michael has played a critical role in Merkle’s global expansion. He now brings that experience to EMEA, offering our clients Merkle’s unique capabilities and helping them transform their brands in the digital economy. I look forward to working with Michael as he leads the business into its next phase of growth.”

Prior to his new appointment, Komasinski was global chief operating officer at Merkle, with responsibity for business performance, capability development, and service delivery in US and EMEA. He has overseen consistent double-digit revenue growth and led a number of key acquisitions for the company.

“The past two years have brought great success for Merkle in EMEA,” said Komasinski. “The digital transformation of advertising and marketing is reaching a pivotal phase, and brands are increasingly looking to work with agencies that have deep roots in data and technology. It’s this heritage that has allowed Merkle to become such a pioneer of people-based marketing. I’m excited to be leading this crucial region in Merkle’s global growth strategy.”

David Williams, Merkle’s global chairman and chief executive officer, commented: “Michael has shown strong leadership as global chief operating officer and he is the perfect choice to lead EMEA. The emergence of people-based marketing represents a major milestone for our industry, and brands are only just beginning to discover its potential. Michael will be key in unlocking the full value of this approach for brands across EMEA.”

Williams also paid tribute to the departing EMEA president, Tim Berry, who will leave the business early in 2018, saying: “We’d like to thank Tim for his commitment and dedication to Merkle over the last twenty years and his leadership of our growth in EMEA to date. He’s been an inspiration to the team, and we wish him all the best for the future.”

Merkle is a data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices.

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