Ferrero Rocher invites shoppers to get behind the layers

After its success last year, Ferrero Rocher has reopened its pop up store where shoppers can enjoy a multi-sensory experience while getting "behind the layers" of the sweet treat.

The event is taking place at Westfield in London's Shepherd Bush with a two story store posing dark and mysteriously until December 17.

Created by TracyLocke, the experience includes a golden bar and lounge where the drinks are created by Liquid Chefs, the mixology specialists, before guests can enjoy a 45 minute experience in a "pod".

In the video above, regional category director at Rocher, Ian Tweedale, explains that there is still a place for advertising. However with this event, he really want the customer to enjoy the brand. He said: "This is the second year, we are doing it again after the success of last year.

"We really want to let people get to know the brand. There is a story to tell about the Ferrero Rocher."

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