Why it pays to treat your data with the respect it deserves

What’s the point in collecting customer data if you aren’t going to use it properly? That’s the question facing many marketers, and one Mazda has decided to tackle head on by using a platform to help manage its data and, in turn, create the customer experiences its audience has always wanted.

Through listening to customers, Mazda has been creating bespoke journeys with relevant messaging and real-time connections.

In this webinar, Robert Vonk, manager of online marketing and data at Mazda, joins The Drum and Relay42 to reveal why he decided to start using a Data Management Platform (DMP) and how it has impacted how Mazda reached new and existing customers.

In addition to Mazda’s story, marketers can also learn how DMPs can reduce media budget waste, tips on delivering relevant outreach and how to increase conversions through personalisation.

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