Havas Group Media has promoted Peter Mears to the role of chief executive.
He replaces Alfonso Rodés, who has served as chief executive of Havas Group Media since 2006. Rodés, who also serves as deputy chief executive of Havas Group, will step into the role of chairman of Havas Group Media to “support and advise Mears,” according to the company.
Mears joined Havas Group Media earlier this year in the newly created role of global chief operations officer. Before that, he served as global chief operating officer at IPG’s Initiative.
In his new role, he will be tasked with promoting collaboration across the group’s media business.
"In just six months at Havas, Peter has implemented even higher operational standards, boosting collaboration and building the most agile teams in the media industry," said Yannick Bolloré, chairman and chief executive of Havas Group, in a statement. "Peter has a passion for winning, an absolute must for this next stage at Havas Group Media.”
"We have amazing talent that is passionate about creating meaningful work for our clients,” added Mears. “Through integrated teams, shared resources and by leveraging innovation and technology we are poised to make an even bigger impact for our clients, partners, consumers, and the industry as a whole."