Experiments in storytelling

We love a good story. From nursery rhymes to a binge on Netflix, stories have the ability to engage us like nothing else and, when done well, storytelling presents brands the opportunity to inspire and inform in innovative and exciting ways.

But audiences have unlimited choices – so why do they engage with certain kinds of content and stories?

In this webinar, Eb Adeyeri, EMEA market strategy director, EMEA Spredfast; Leah Davis, head of marketing, Team GB; Jennifer Brett, AMER insights manager, LinkedIn and James Whatley, planning partner – innovation, Ogilvy and Mather share insights from the world’s biggest brands and discuss their experiences of experimenting with storytelling.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.