Experiments in storytelling
We love a good story. From nursery rhymes to a binge on Netflix, stories have the ability to engage us like nothing else and, when done well, storytelling presents brands the opportunity to inspire and inform in innovative and exciting ways.
But audiences have unlimited choices – so why do they engage with certain kinds of content and stories?
In this webinar, Eb Adeyeri, EMEA market strategy director, EMEA Spredfast; Leah Davis, head of marketing, Team GB; Jennifer Brett, AMER insights manager, LinkedIn and James Whatley, planning partner – innovation, Ogilvy and Mather share insights from the world’s biggest brands and discuss their experiences of experimenting with storytelling.
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Ogilvy & Mather
Ogilvy & Mather is a New York City-based advertising, marketing and public relations agency. It started as a London advertising agency founded in 1850 by Edmund Mather, which in 1964 became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.Find out more
Spredfast + Lithium
We believe social media is where invaluable connection happens, and we've known this since we started Spredfast 8 years ago.
While our competitors got distracted, we walked arm-in-arm with the world’s most innovative businesses and major social networks toward today's digital landscape. This experience, plus our tireless focus, means we are always ready for what's next in social.
LinkedIn is the world's largest professional network with more than 830 million members in more than 200 countries and territories worldwide.
Our vision is to create economic opportunity for every member of the global workforce.
Our mission is to connect the world’s professionals to make them more productive and successful.
Who are we? LinkedIn began in co-founder Reid Hoffman's living room in 2002 and was officially launched on May 5, 2003. Today, LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales and recruitment solutions under the leadership of Ryan Roslansky. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.
Team GBFind out more