A call for entry creative campaign has been chosen by The Drum's readers as the US Creative Work of the Week, and it uses industry creatives as its stars.
The One Club for Creativity opened its call for entries for the 2018 One Show awards with a humorous 'Be Famous Famous' campaign developed by J. Walter Thompson New York that makes a statement about how winning a One Show Pencil is a way to not only be industry famous, but “famous famous”.
A 'fanatics' video uses 'man on the street'-style interviews with people who appear to be rabid fans of One Show winners — like Eugene Cheong and Margaret Johnson — and fawn over their advertising heroes with true devotion, walking with cardboard cutouts, wearing fan t-shirts, handing out fan literature like a religious cult, and naming a French bulldog after Bill Bernbach.
See the full video by clicking on the Creative Works box below.
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