The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
Another week, another Christmas ad and this time it's an Apple (TBWA\media Arts Lab) ballet, courtesy of AirPods, the streets of New York. The wordless dance follows a woman walking through the snowy city, listening to 'Palace' by Sam Smith and bumping into a man, who is given an ear bud and joins in to create a festive, love story.
Pulling away from the Xmas injection, is Dominos. At first we see poor Keeley, distraught that her boyfriend Nathan has dumped her again, which slowly pans out to her friends 'comforting her and enjoying a Dominos to fight the woes, all to Michael Bolton's, 'How am I supposed to Live Without You'. By eating a Dominos of course.
The final new entry this week (number eight) is Xbox One X's (215 McCann) world premiere, featuring an immersive experience for gamers, who have the chance to be a part of the console's games and feel true power, sampling Kanye West's track, 'Power'.
Brand: John Lewis
Campaign: Show Them You Know Them
Agency: Ogilvy & Mather
Artist: Sam Smith
Campaign: Holiday Sway
Agency: Tbwa\media Arts Lab
Artist: Fleetwood Mac
Campaign: Christmas Imaginarium
How Am I Supposed To Live Without You
Artist: Michael Bolton
Campaign: He Official Food Of… Omg Nathan’s Dumped Keeley… Again!
Campaign: By Kourtney Kardashian
Agency: Fcb West
Artist: Kanye West
Brand: Xbox One X
Campaign: Feel True Power
Agency: 215 Mccann
Artist: Too Many Zooz
Brand: Google Pixel 2
Artist: Sofi Tukker
Campaign: Iphone X Is Here
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Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the micr...Find out more