Samsung unleashes a cinematic revolution with a washing machine
Samsung is giving paint drying a run for its money with the release of its first ‘feature film, Washing Machine, complete with a score produced by Hollywood composer Michael Nyman, famed for his work on The Piano.
Charting the trials and tribulations of a humble washing machine spin cycle, the hyper-real piece was filmed using one continuous long shot as the household appliance set about its one task in life.
Devised by agency Taylor Herring, the 66-minute film sees Samsung clean up a solitary red sock using its proprietary QuickDrive system, enlivening the minimalist experience with some choice notes prepared by Nyman.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Nyman remarked: “The idea of this intrigued me when I was approached, putting a score to something so visually repetitive and prosaic. As a film composer you are frequently taking a cue from the drama on screen or interpreting it sonically, but here the challenge was to offset the mundanity and also enhance the hypnotic appeal.
“I have written a lot of music to manufacturing processes, but this is the most elaborate mechanical, mechanistic film I’ve been involved with.”
Samsung aims to clean up with its take on the pretentious art scene, having already mesmerised Gogglebox viewers during a 3.5 minute takeover earlier in the week.