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Advertising Giving Tuesday Project

Project Worldwide launched triple-matching initiative for its employees’ donations to various charities for #GivingTuesday


By Bennett Bennett | Staff writer

November 28, 2017 | 3 min read

Independent agency network Project Worldwide announced a triple-match program for its 2,000 employees, without any maximum cap.

Why charities depend on a strong brand

Independent agency network Project is triple-matching their employees donations to local, national and international charities

This triple-match donation pledge incentivised its employees to give money to charities on either local, national, or international levels. With help from donation platform Benevity, Project pledged triple the donation amount (without limit) of each employee of its member agencies globally, including ad agencies Argonaut, Partners + Napier, Pitch, Wondersauce and experiential marketing firm George P. Johnson.

Project employees already used Benevity to pledge to charities during the year through Project initiative 'Project Pledge', and the network pledged to match donations by 100%. Said Eva Miller, Project’s senior vice president of human resources, "the idea to triple match came from chairman and chief executive Robert G. Vallee, Jr. He was touched by the outreach of the individual agencies to their local communities."

This initiative, also part of 'Project Pledge' but exclusively on Giving Tuesday, is something much different. “We announced this to our employees a couple of weeks ago,” Miller said, “and I can’t tell you about the excitement from the employees. I could see our people thinking, ‘Let me save up so that when I put in my $100 to my local charity, my company’s gonna put in $300 for it! So my charity would get $400.'"

The opportunity to help out was equally beneficial to Project, Miller said. “We’re just so grateful we can help our employees with the passion that they have for their communities. I just see the advantage of being able to give to where our employees are most passionate with the power of the network behind them.”

Advertising Giving Tuesday Project

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