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Amazon partners HAX and Kickstarter to empower Indian startup ecosystem

Amazon India has forged an alliance with hardware accelerator, HAX, and crowdfunding platform, Kickstarter, to help Indian startups reach a global audience and attain funding.

As part of the partnership, the companies will organise a Startup C-Cube challenge, where the winning startup will be supported through the entire “concept-to-customer” journey. The joint program will also provide resources to the winner for its launch - both in India and in Europe/US, depending on the scalability of the idea.

The alliance is a boost to the Government’s ‘Startup India’ initiative and will help empower Indian startup communities to connect with others to showcase their ideas to help create real business opportunities.

Manish Tiwary, vice president, category management, Amazon India said: “In the past one year, we have been overwhelmed by the response that Amazon Launchpad has received from the startup ecosystem in India. We have been excited to witness not only the launch of several new and innovative products on Amazon Launchpad but also the growing customer demand for these products from across the country."

"Business growth of some of the start-ups on Amazon Launchpad has elicited interest in these startups from funding agencies in the last one year. We are very happy to bring Kickstarter and HAX to India to give Indian start-ups an opportunity to get their ideas noticed at the global stage and arm them with resources to convert these into real business opportunities."

The Drum previously spoke with Amazon India's spokesperson who said Amazon is sowing the seeds of transformation in India through e-commerce.