The Contributor Network Live: spreadsheets, logos and football's expectation gap

The Contributor Network Live: updates from The Drum's contributors

The Drum loves great content and our Contributor Network enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences.

In this week’s Contributor Network Live, we look at whether spreadsheets are adding more tension than value to your business, reveal expert opinions on football's expectation gaps and uncover some recent agency projects within the marketing world.

Synergist: are spreadsheets harming your agency?

Spreadsheet addiction is difficult to overcome; they’re so easy-to-use, you can produce one for anything and they’re cheap. What’s not to love?

Unfortunately, all the reasons we love them are the reasons they can be like poison ivy within an agency business, spreading across whole teams and devouring hours of otherwise chargeable time.

As a warning to all spreadsheet addicts, Synergist looks at four common strangleholds that spreadsheets can have on your agency.

To read the full article click here.

E3: match report on exclusive debate on football’s expectation gaps

Last week e3 and LSU hosted an exclusive lunch at Jason Atherton’s City Social inside London’s iconic Tower 42, with attendees including Sky Sports, Ball Street, ArsenalFanTV, Virgin Media, 888, Orange, Mondelēz, Nike and charity Football Beyond Borders.

Following the recent launch of the agency's report into the expectations gaps experienced by football fans and players, the table debated the issues it highlighted and opportunities to make the beautiful game better for everyone – fans, players, sponsors, sports performance brands and society as a whole.

Read the full report on the discussion here.

CSI media: the importance of a logo

Think of McDonald's and their famous golden arches, Nike and the swoosh, or Adidas with their distinct stripe pattern. In fact, think of any company or brand which you have interacted with, whether multinational or local, and you’ll probably be able to identify key components of their logo. This is a significant point because it enforces the power of visual elements.

It is imperative that companies are visible within a sea of competition, and successful companies who build valuable relationships realise that developing a coherent, memorable brand identity is key to standing out. CSI Media discusses the importance of a logo from a branding and marketing perspective.

To read the full article click here.

Bonfire Creative Intelligence: Bonfire creates identity for Whitbread’s new pub restaurant brand

Whitbread, the UK’s largest hotel, restaurant and coffee shop operator, has appointed creative consultancy, Bonfire Creative Intelligence, to create the branding for its newest pub restaurant brand Cookhouse & Pub.

The new brand aims to re-invent the pub dining experience, delivering the quality food and service of an informal, all-day casual restaurant, with the relaxed vibe and affordability of a pub.

To read the full article click here.

Xigen paints Jackson Art supplies’ website in a new light

Jacksons Art Supplies, one of the leading online retailers of art supplies in the UK, called on digital design agency Xigen to rebuild and migrate to a new e-commerce technology and integrate the new platform with an array of third party channels (such as eBay, Amazon and Rakuten), with the scalability required for future growth.

The agency's work increased the average session time by over 90% (165% on mobile devices), and long term analysis after launching highlighted a strong increase in organic overseas traffic.

To read more about the project click here.

If you want your agency featured in our weekly Contributor Network update simply sign up for a Contributor Network membership. Click here for more information on how you can start uploading your own agency content directly to The Drum website or contact Stephen Young at The Drum on 0141 559 6070 or send him an email.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.