Cannes-Do Festival Banner
Digital Transformation

Manchester United to support Rainbow Laces campaign to encourage LGBT equality and diversity

Author

By Taruka Srivastav | Reporter

November 25, 2017 | 3 min read

Manchester United Football Club will be seen supporting Stonewall's Rainbow Laces campaign in its match against Brighton today (25 November) as part of its commitment to equality under its #allredallequal campaign.

As part of the initiative, United’s players will be lining up in front of rainbow branding, which will also be mirrored on plinths and the substitutions board ahead of today's kick-off. There will also be dedicated LED pitchside messages at Old Trafford throughout the match. The club's social channels will further mark the occasion using the rainbow theme.

Manchester United to support Rainbow Laces campaign to encourage equality and diversity

Manchester United to support Rainbow Laces campaign to encourage equality and diversity

Group managing director Richard Arnold said: "Manchester United’s involvement in TeamPride shows that the club is fully committed to equality, diversity and inclusion. We are constantly striving to ensure we are at the forefront of this essential area and look forward to supporting Stonewall’s Rainbow Laces campaign under the banner of #allredallequal.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

"We have the expertise of our staff and partners, working to make sure our ideas, methods and best practice are outstanding in all areas of equality, harnessed to the diverse family of fans around the world, to make Manchester United and Old Trafford a home for all."

Arnold was earlier named as one of the leading ally executives for 2017 by Outstanding charity for his work with United around equality and ensuring diversity within the club.

Digital Transformation

More from Digital Transformation

View all

Trending

Industry insights

View all
Add your own content +