Jerome Russell Bblonde gets a social makeover with Media Bounty

Jerome Russell Bblonde, a brand with a 30-year history, was recently acquired by Professional Beauty Systems and has recently seen an uplift in sales to become one of the fastest growing hair colour brands in the UK.

Gillian McClure, sales and marketing manager at Jerome Russell UK, said: “We were encouraged by Media Bounty’s impressive case studies and relevant experience in our sector of the market. Most importantly we are excited to have found a team that not only share our enthusiasm for the brand and the audience but who can also push us and challenge us. Our new content strategy across social will mean that our ‘always on’ will get a new lease of life. We’ll also be looking forward to activating some really creative campaign peaks that will engage both our audience and key retailers.”

Matt Webster, co-founder of Media Bounty, said: “Our experience in fmcg and the beauty sector meant that the Bblonde brand, its retailers and audience are something that we felt very knowledgeable about and close to. When we were challenged by the Bblonde team to reimagine what the brand could stand for and how it could be behave across social it was just an opportunity that shouted fun from the start. What’s really exciting is that Bblonde is an established and continuing success. This allows us to be trend led, empowering and, above all, colourful in our content across social.”

Based in London, Media Bounty works with clients including Palmer’s, Bodyform, Plenty, Luxardo, TENA, Button & Wilde, Lee Kum Kee, Colgate, Chang Beer, Boots and Heinz.